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Cause-Related Marketing is a Winner Cause-related marketing can link your company positively with issues on the minds of consumers. Cause marketing partnerships with Extra Hands for ALS work because we engage hundreds, soon thousands, in an important, high-profile service that attracts media attention. Teaming up with the Extra Hands for ALS generates consumer participation and engages customers at a level of empathy and emotion that is hard to resist. In a 1994 Cone/Roper Benchmark survey, one-third of Americans said that after price and quality, a company's business practices are the most important factors in deciding whether to buy a product. The survey also found that social responsibility is more important than advertising. Seventy-eight percent said they were more likely to buy a product or service that supported their cause. Fifty-four percent said they would even pay more. As an Extra Hands for ALS sponsor, you receive:
The following are some of the major brands that have supported Extra Hands:
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